Ecommerce Website Design
An initial design concept and website structure created to give Ruby Watts a professional online presence and support product-led browsing.
Ruby Watts Ecommerce Project
Ecommerce Website
& Shopify Migration
An ecommerce project for Ruby Watts, moving from an early WordPress build to a stronger Shopify setup with design, DNS, email and ongoing technical support included.
Project Overview
Supporting a Design-Led Ecommerce Brand for Over 10 Years
Ruby Watts is an independent UK lighting boutique offering a curated collection of distinctive, design-led lighting for homes, interiors and trade customers.
I have worked with Ruby Watts for over 10 years, supporting the business through its ecommerce journey — from the initial website concept and WordPress development through to the later move to Shopify.
As the business grew, the original WordPress setup began to reach its limits, particularly around plugin reliability, security pressure, third-party integrations and the need for a more purpose-built ecommerce platform. The move to Shopify provided a stronger long-term fit, with a system designed specifically for product management, online orders and higher-volume ecommerce activity.
The project also included logo development for website and print use, hosting for the original site, DNS support, Google Workspace email setup and continued technical support throughout the transition.
The Brief
Creating a Reliable Ecommerce Platform for a Growing Lighting Boutique
Ruby Watts needed a professional ecommerce website that could present a curated product range clearly, support online sales and reflect the design-led nature of the brand.
The original project began with website design and WordPress development, but as the business developed, the platform needed to become more reliable, easier to manage and better suited to ecommerce growth.
The brief evolved from building and supporting the original website into helping Ruby Watts move onto a stronger ecommerce platform, while also providing the technical support needed around hosting, DNS, email and the wider transition.
- Create a professional ecommerce presence for a UK lighting boutique
- Present products clearly and support online orders
- Provide initial design concept and website development
- Support the move from WordPress to Shopify
- Reduce reliance on complex third-party plugins
- Set up professional email through Google Workspace
- Provide DNS, hosting and ongoing technical support
What I Delivered
WordPress Development
The first ecommerce website was developed on WordPress, giving the business a flexible starting point for products, content and online sales.
Shopify Migration Support
As the business grew, support was provided for the move from WordPress to Shopify — a platform better suited to ecommerce, product management and higher-volume orders.
Logo & Brand Support
Logo development and brand assets were prepared for use across the website and print materials, helping maintain a consistent visual identity.
DNS & Email Setup
Technical support included DNS configuration and professional email setup through Google Workspace, helping keep the business running smoothly through the transition.
Hosting & Ongoing Support
Hosting support was provided for the original website, alongside continued technical help, troubleshooting and support as the ecommerce setup evolved.
Website Screenshots
A Closer Look at the Ecommerce Website
The website supports a design-led ecommerce experience, helping visitors browse lighting collections, explore products and move through the buying journey across desktop and mobile.
Desktop
Laptop
Tablet
MobileThe Outcome
A Stronger Ecommerce Setup for a Growing Online Store
The move to Shopify gave Ruby Watts a more focused ecommerce platform, better suited to managing products, handling orders and supporting the needs of a growing online store.
The project helped the business move away from a more complex, plugin-dependent setup and towards a purpose-built ecommerce system with improved reliability, easier day-to-day management and a stronger foundation for future growth.
- Long-term website and ecommerce support
- Initial design concept and WordPress development
- Successful move from WordPress to Shopify
- Reduced reliance on third-party plugin workarounds
- Professional email setup through Google Workspace
- DNS and technical support throughout the transition
- Stronger ecommerce foundation for future growth
The Future
Ongoing Ecommerce Support and Platform Growth
With Shopify now in place, Ruby Watts has a platform designed around ecommerce from the ground up, making it easier to manage products, support customers and continue developing the online store.
Shopify Ecommerce Support
Continued support for the Shopify platform, helping the store evolve as products, content and customer needs develop.
DNS & Email Support
Ongoing technical help with domain settings, DNS records and Google Workspace email to keep the business connected and running smoothly.
SEO & Content Improvements
Support for page structure, product content, metadata and search visibility as the ecommerce site continues to grow.
Technical Support
Reliable help with website issues, platform changes and the technical details that often sit behind a successful ecommerce business.
Planning an Ecommerce Website Project?
Not sure which platform is right for your business? Whether you are starting a new online store, moving away from WordPress, or need help improving an existing ecommerce setup, I can give you clear, honest advice.
Related Services
Key Services Used on This Project
Project FAQ
Did the Ruby Watts project include ecommerce website development?
Yes. The project included ecommerce website design and development, starting with a WordPress-based setup before later supporting the move to Shopify.
Why did Ruby Watts move from WordPress to Shopify?
As the business grew, Shopify became a better long-term fit because it is built specifically for ecommerce, product management, online orders and store administration.
Did the project include logo development?
Yes. The project included logo development and brand support for use across the website and print materials.
Did you help with DNS and email setup?
Yes. The project included DNS support and professional email setup through Google Workspace.
Did you provide hosting for Ruby Watts?
Yes. Hosting support was provided for the original website, along with technical support during the later platform transition.
Can you help move an ecommerce website from WordPress to Shopify?
Yes. I can help businesses review their current ecommerce setup, plan a suitable migration and move to a platform that better fits their products, orders and long-term goals.
