SEO & Website Marketing
SEO (Search Engine Optimisation) and Website Marketing is the process of improving your websites online presence both on-page and off-page to improve its rankings in search engines like Google.
When a website ranks highly in search engines like Google, it will attract more clicks from users. The more clicks a website receives means more people are looking at your content, increasing your websites potential to generate leads and/or sales.
Just because you have a great looking website, does not mean people will be able to find it.
Website SEO
What is Search Engine Optimization (SEO)?
Website SEO is generally focused on optimizing a websites structure, code and content in such a way to boost your websites organic Search Engine (Google, Bing etc...) ranking. Good Website Marketing will also contribute to your websites search engine ranking. A better search engine ranking means more traffic from organic search results.
Website Marketing
What is Website Marketing?
Website marketing is generally the strategic off-page promotion of a website’s products or services, in order to drive relevant/targeted traffic to the site. The more people you attract to the site, who are interested in your products or services means more opportunities to present your products or services to potential customers.